William Uter was born in Rochester, New York in 1979. He now resides in
Charlotte, North Carolina with his wife and three kids that keep him
active. Uter started a company called Career Value Generation in 2008.
His company has a mission of helping job seekers become more effective in
promoting their skills to increase their chances of getting hired. Career
Value Generation evolved from requests to assist in job searches for his
family, friends and college classmates. He has conducted training
workshops to teach the self-marketing concept and equip participants with
tools to improve interview performance.
An economic crisis occurred after he graduated with a Bachelors degree in
Electromechanical Engineering Technology in 2001. Uter and his college
classmates constantly found themselves trying to survive layoffs and
trying to get better jobs. He worked as engineer for less than a year and
was severed due to economic downturn along with his classmates that also
relocated from New York to start their careers. There were key lessons
learned from job searching in a tough economy. Uter learned that “when
looking for job opportunities, people tend to consider candidates for the
roles they already had. To be considered for substantial promotions it
takes diverse experiences gained through the work or additional education.
Recruiters and hiring managers will then see the candidate for their
potential to perform other jobs because of the time invested into
preparing to make desired career move.”
Uter is a successful entrepreneur. In late 2001, he founded a music record
label called Cavalry Entertainment that managed five performing acts. The
company produced, distributed and sold thousands of albums throughout New
York State. In 2002, the company’s debut artist made an appearance on
Showtime at the Apollo. This entrepreneurial experience taught Uter how to
turn a hobby into a profitable business. After five years of music
entertainment, Uter has launched other ventures such as multiple real
estate investments and other start-up companies to leverage his
professional and educational backgrounds.
The Career Value Book is a self-marketing tool that helps to illustrate
how a candidate’s personal characteristics, education and experience bring
value to a target organization. The philosophy taught in his writings and
workshops is the key to successful interviews is to convince the recruiter
of the unique value that you bring to the organization. Better job offers
will come once the recruiting personnel is convinced of the candidate’s
unique value. Feedback from his workshop participants show the use of the
Career Value Book has improved interview performance and has resulted in
more employment opportunities. William Uter’s concepts also apply when
applying for institutional programs as mentioned by a student recently
that states “I was extremely impressed with the results of using the
Career Value Book. It was used as a visual aid during my admissions
interview and it helped me gain acceptance into a top ranked institution.”
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